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Analogue Play Pretend Laboratory

A game design studio focused on imaginary tale—telling in the form of gameplay termed rôle—play. All you need is a pencil, paper, and some dice.


A place for all the social media links.

Derek J. Kinsman is a maker of things residing in Guelph, ON, Canada. Usually those things require code, sometimes power tools and hand tools, most of the time it's for other people, and often it's done with others. Derek specialises in radical generalism (thanks for the term Sara Hendren), has a keen focus on ethics in technology (thanks to the Eyeo Festival community), and is more concerned with why we make the thing over how we make it. While he deeply enjoys the proof of life stage of a project, he's just as comfortable writing code, doing research, fixing & logging bugs, writing documentation, making flowcharts, and working in spreadsheets.

Currently, Derek is working in social good / civictech with the wonderful people at Coforma (formerly &Partners). Prior to that he has worked with the mighty fine folks at Siberia, and Teehan+Lax — on the Labs team.

Much of the work he has been involved with in recent years was completed under NDA. Previous clients come from a diverse set of industries including social impact & civic tech, music production, active apparel & high fashion, telecommunications, smart home, home automation, home security, automotive, advertising, wellness & fitness, healthcare, and medical cannabis. If you would like to learn more about Derek's involvement in these projects reach out using your preferred contact details below.

Derek can also be found building & designing websites for his friends, making a variety of weird bots, as well as designing analogue games of rôle—play.


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